Blackpink Lisa’s Fan Engagement Web App
Spearheading a new-generation of engagement tool for fans of big artists
70K attendees
+40% marketing growth
Role
Product Designer
Deliverables
Web App
Hi-Fi Protoypes
Tools
Figma
Adobe CC
Team
Founder Team
Product Designer
“Rockstar” by Lisa is a single released in September of 2024. The solo song showcases her bold and confident persona. The song reflects her charismatic stage presence, hip-hop influence, and international appeal.
Dopamine is a B2B2C software company that transforms physical products into secure portals for brand engagement. They do this by offering NFC chips that are sewn onto brand merchandise and programmatically connected to customizable microsites offering various digital experiences according to the brands needs. Consumers directly tap the NFC chip on the merch using their smartphone devices, from which they are redirected to the brand microsite. In essence, Dopamine’s focus is on creating more intimate connections between brands and consumers using next-gen “phygital” technology.
Sony Music Entertainment (SME Singapore), supports artists by producing, distributing, and promoting their music globally. It helps artists grow their brands through marketing, collaborations, and digital streaming services. A major part of an artist’s business is merchandising, which includes apparel, accessories, and collectibles—Sony often facilitates these efforts through licensing, e-commerce, and partnerships. Additionally, Sony provides 360 deals, which cover music, touring, branding, and merch, ensuring artists can maximize revenue beyond just streaming and album sales.
Sony Entertainment wants to leverage the collectable VIP postcards and apply Dopamine’s NFC chip authentication to it. They want to leverage Dopamine’s NFC chips to collect data and increase engagement with Lisa’s merchandise.
Dopamine’s mission is to empower brands by tightening the relationship between brands and consumers. By using Dopamine’s NFC technology, consumers and brands can develop relationships that extend beyond point-of-sale. Dopamine wants to ensure that the experience of scanning merchandise by a consumer results in a closer connection of that consumer with the brand, and that this connection could be amplified as a network effect by instilling forms of social proof in that interaction.
Sony is working with Blackpink Lisa for experimental marketing. They wanted to see if they can collect more fan data and increase number of consumer leads by building a fun fan postcard they distributed to fans at concerts. Fans would be able to scan and enter their data (email / phone number) to enter a special giveaway. As a UI/UX designer at Dopamine, I was tasked to create a stamp design and create UI mockups for Lisa’s fan engagement web-app.
Understanding Lisa and her Branding
Lisa is the most mentioned BLACKPINK member due to her record-breaking solo career, being the most-followed K-pop idol on Instagram (100M+ followers), and her global influence in music, fashion, and business. She dominates trends with her viral releases like Lalisa and Rockstar, along with major brand deals as an ambassador for CELINE, Bulgari, and MAC. Her strong fanbase across Asia, the U.S., and Europe, plus her ventures like Lloud, further solidify her as BLACKPINK’s most talked-about member.
According to these graphs, Lisa is preffered by older generation of fans compared to other Blackpink members. We can see that from age 30-39 of female fans, Lisa is the most favorite member for them. Which means that most of the older fans that take up more than over 50% of Blackpink’s fanbase are Lisa’s fans
Conclusion
IDEATE
Key Features
For the first prototype, I made sure that I had all the key features are added to the user journeys; Enter Giveaway, Send Lisa a Message, Shop Lisa, and Enter Phone Number.
User Journey
PROTOTYPE
Before I develop the high-fidelity wireframes, creating a design system is a must to efficiently manage the components and variables added to the frames.
Physical Stamps
REVISION
With the app launch and the event being live, 70,000 fans signed up to the app and gained massive support.
10%
4,100
0.2%