Reina Tse is a multi-disciplinary product designer.

Transforming ambiguity into meaningful products through user-centric design.

Based in LA

5+ products shipped

100K+ users impacted

Currently at UW Human-Centered Design and Engineering

Case Studies

Web3 DEX Trading Platform for Mobile

A trading platform app used by avid traders with data-backed research for a seamless experience.

Web3

0 → 1

10K user sign-ups

+80% development efficiency

+15% client retention

Authentication App for a Streetwear Brand

Bridging physical products to digital experiences with authentication and content-driven approaches.

Entertainment

0 → 1

50K users onboarded

+70% counterfeit prevention rate

Shaping a Laundry Service app

Creating an MVP for a laundry service that practices sustainability, ensuring quality.

Service

0 → 1

+100 new users

$10K revenue growth

Blackpink's Lisa NFC & Fan Engagement App

Spearheading a new-generation of engagement tool for fans of big artists.

Entertainment

0 → 1

70k attendees

+40% marketing growth

Web3 Marketplace for Creators and Communities

Transforming a discovery-focused experience in the meme-coin space within Web3.

Web3

Redesign

+20K MAUs

$50K revenue growth

Web3 DEX Trading Platform for Mobile

A trading platform app used by avid traders with data-backed research for a seamless experience.

Web3

0 → 1

10K user sign-ups

+80% development efficiency

+15% client retention

Authentication App for a Streetwear Brand

Bridging physical products to digital experiences with authentication and content-driven approaches.

Entertainment

0 → 1

50K users onboarded

+70% counterfeit prevention rate

Shaping a Laundry Service app

Creating an MVP for a laundry service that practices sustainability, ensuring quality.

Service

0 → 1

+100 new users

$10K revenue growth

Blackpink's Lisa NFC & Fan Engagement App

Spearheading a new-generation of engagement tool for fans of big artists.

Entertainment

0 → 1

70k attendees

+40% marketing growth

Web3 Marketplace for Creators and Communities

Transforming a discovery-focused experience in the meme-coin space within Web3.

Web3

Redesign

+20K MAUs

$50K revenue growth

Web3 DEX Trading Platform for Mobile

A trading platform app used by avid traders with data-backed research for a seamless experience.

Web3

0 → 1

10K user sign-ups

+80% development efficiency

+15% client retention

Authentication App for a Streetwear Brand

Bridging physical products to digital experiences with authentication and content-driven approaches.

Entertainment

0 → 1

50K users onboarded

+70% counterfeit prevention rate

Shaping a Laundry Service app

Creating an MVP for a laundry service that practices sustainability, ensuring quality.

Service

0 → 1

+100 new users

$10K revenue growth

Blackpink's Lisa NFC & Fan Engagement App

Spearheading a new-generation of engagement tool for fans of big artists.

Entertainment

0 → 1

70k attendees

+40% marketing growth

Web3 Marketplace for Creators and Communities

Transforming a discovery-focused experience in the meme-coin space within Web3.

Web3

Redesign