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Let’s create something innovative.
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With my love for design, I aspire to bring a world filled with creativity and innovation.
Hi, I'm Reina! I am an illustrator-turned product designer based in Los Angeles. I graduated from the University of Southern California with a business analytics degree and I utilize my knowledge of business and graphic design, and provide extensive UX research to my design thinking process.
After graduating, I joined a startup company called Dopamine as a contract UI/UX designer where I obtained hands-on experience as a freshly new designer. I have spearheaded multiple projects at Dopamine, improving and adapting my skillsets. As a product designer, I continue my journey to contribute to the user-centered digital experience and I am always looking to improve for users to enjoy the full experience of what the world can provide.
Aside from work, I have a passion for tech and illustration. I love to game, draw, cook, and run in my free time. While I do product design work, I also do storyboarding and content creation on the side.
I have always been a creative since I was a child but I also loved solving problems - a math nerd who love to design. I decided the business analytics route because I liked to analyze numbers and create success for an organization. I thought that was my ambition. However, just analyzing data lacked what I needed - Design. Visualization essentially is my way of communication. Without design, I can't fully transition my full potential as a creative. I always loved to design because I am an empath, a people's person, and I have a drive for connection. Designing for people and connecting with people through my designs empowers me. Being a product designer allows me to be able to do that, to be able to take in feedbacks and create a solution for the people. While I like data analyzing, I also want to make an impact for the people and their experience so I decided to put myself into the art of solving world problems for consumer experience.
As a curious product designer, I am always looking for new and novel ways to experiment and create new advanced things. I soak in information quickly like a sponge, and able to adapt to new environments or designs which I successfully was able to do with my experience working at startups, where innovation flourishes. My ambition is to take the initiative to search for the latest trends in the user experience world and design my own unique approach to solutions.
Observing people is my hobby (Not in a creepy way) I find it fascinating to find how different each individuals' styles, personalities, ambitions, and favorites are. This is relevant to why I love to illustrate portraits (Illustration). As a product designer, collecting data and building an architectural design system are necessities behind my designs, while also considering the necessities of interactive and behavioral patterns to my designs as well. That way I am able to communicate and visualize for others to acknowledge the reasonings behind my designs.
I am a product designer who holds the love for expression. While I like to express my thoughts and story into visualization, I also find joy in hearing other peoples' stories. I have always been a storyteller through my life, I've done storyboarding for film projects and I've done manga/comic illustrations. Without empathy, I could have not done these projects.
