Blackpink Lisa's Fan Engagement Web App
Spearheading a new-generation of engagement tool for fans of big artists
Role
Sole UI/UX Designer
Timeline
1 week
Deliverables
UI Mockup
Skills
UI Design
User Research
Prototyping
User Research
Prototyping
Tools
Figma
"Rockstar" by Lisa is a single released in September of 2024. The solo song showcases her bold and confident persona. The song reflects her charismatic stage presence, hip-hop influence, and international appeal.
Sony Entertainment wants to leverage the collectable VIP postcards and apply Dopamine’s NFC chip authentication to it. They want to leverage Dopamine’s NFC chips to collect data and increase engagement with Lisa’s merchandise.
Mission
Dopamine’s mission is to empower brands by tightening the relationship between brands and consumers. By using Dopamine’s NFC technology, consumers and brands can develop relationships that extend beyond point-of-sale. Dopamine wants to ensure that the experience of scanning merchandise by a consumer results in a closer connection of that consumer with the brand, and that this connection could be amplified as a network effect by instilling forms of social proof in that interaction.
Sony is working with Blackpink Lisa for experimental marketing. They wanted to see if they can collect more fan data and increase number of consumer leads by building a fun fan postcard they distributed to fans at concerts. Fans would be able to scan and enter their data (email / phone number) to enter a special giveaway. As a UI/UX designer at Dopamine, I was tasked to create a stamp design and create UI mockups for Lisa’s fan engagement web-app.
1. Blackpink's Fanbase
BLACKPINK’s fanbase, Blinks, is one of the most loyal in K-pop, shown through their record-breaking YouTube views, strong streaming numbers, and massive concert sales. They engage heavily on social media, making BLACKPINK one of the most followed groups. Blinks also mobilize for voting, ensuring wins in fan-driven awards. Despite fewer comebacks, the fandom remains dedicated, supporting both group and solo activities. Their influence extends beyond music, with members representing top luxury brands, proving their lasting global impact.
2. Understanding Lisa and her Branding
Lisa is the most mentioned BLACKPINK member due to her record-breaking solo career, being the most-followed K-pop idol on Instagram (100M+ followers), and her global influence in music, fashion, and business. She dominates trends with her viral releases like Lalisa and Rockstar, along with major brand deals as an ambassador for CELINE, Bulgari, and MAC. Her strong fanbase across Asia, the U.S., and Europe, plus her ventures like Lloud, further solidify her as BLACKPINK’s most talked-about member.
According to these graphs, Lisa is preffered by older generation of fans compared to other Blackpink members. We can see that from age 30-39 of female fans, Lisa is the most favorite member for them. Which means that most of the older fans that take up more than over 50% of Blackpink’s fanbase are Lisa’s fans
3. Conclusion of Research
1. Key Features
For the first prototype, I made sure that I had all the key features are added to the user journeys; Enter Giveaway, Send Lisa a Message, Shop Lisa, and Enter Phone Number.
2. User Journey
1. Design Tokens
Before I develop the high-fidelity wireframes, creating a design system is a must to efficiently manage the components and variables added to the frames.
2. Final High-Fidelity Wireframes
3. Physical Stamps
1. Result
With the app launch and the event being live, 70,000 fans signed up to the app and gained massive support.
User Conversion Rate
New Users
User Engagement
10%
4,100
0.2%
