Dopamine’s mission is to empower brands by tightening the relationship between brands and consumers. By using Dopamine’s NFC technology, consumers and brands can develop relationships that extend beyond point-of-sale. Dopamine wants to ensure that the experience of scanning merchandise by a consumer results in a closer connection of that consumer with the brand, and that this connection could be amplified as a network effect by instilling forms of social proof in that interaction.
On top of the core problem of ensuring a seamless authentication UX, there are also two other authentication issues:
“How can I make sure my users are VERIFYING that the website is hellstar.dopamine.xyz and not something like hellstar.d0pamine.xyz or he11star.dopamine.xyz”
“How do I bring hype to hellstar’s authentication app?”
Competitive Analysis Matrix
Product Positioning
Sam's Use Case
Sam and Sam’s Follower User Journey Blueprint
Sam and Sam’s Follower Flowcharts
Interactive Lo-fi Wireframes
Key Actions
Hunter's Use Case
Hunter Flowchart
Interactive Lo-fi Wireframes
Verified Domain Banner
Looking from the bottoms up through iterations, explorations, and research, the redesigning process has been a journey full of ups and downs. I learned to take in feedbacks and stay at a user-centered mindset, keeping users' needs at stake. The hardships have been very rewarding, thanks to Dopamine and Hellstar. My key learnings for my next project will be to sync with engineers earlier and be able to document design systems and every detail so that the implementation process to seamlessly execute.
98%
0.43%
0.5%